About the Session:
If your pipeline is full but your calendar isn’t, the problem might not be your offer — it might be your audience. In this session, we’ll help you move beyond “anyone who can pay” and start building a client base made up of “right-fit”prospects who pay, stay and refer.
What you’ll learn:
- How to truly define your best-fit target audience (without guesswork).
- The difference between “available” and “right-fit” clients.
- A smarter approach to qualifying—before the first conversation.
- How to lay the groundwork for better messaging and referrals.
This session is best for:
Trusted Advisors who want to stop chasing and start choosing.
Be sure to add your comments and questions for @Criag Lowder here.
Bob, thank you for the opportunity. We had a good interaction. Looking forward to the session this coming Friday ... the topic: Effective Messaging
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