From Anyone to the Right One: Building a Targeting Strategy That Works

About the Session:

If your pipeline is full but your calendar isn’t, the problem might not be your offer — it might be your audience. In this session, we’ll help you move beyond “anyone who can pay” and start building a client base made up of “right-fit”prospects who pay, stay and refer. 

What you’ll learn:

• How to truly define your best-fit target audience (without guesswork).
• The difference between “available” and “right-fit” clients.
• A smarter approach to qualifying—before the first conversation. 
• How to lay the groundwork for better messaging and referrals. 

This session is best for: 

Trusted Advisors who want to stop chasing and start choosing.