Messaging That Matters: How to Cut Through the Noise

About the Session:

Most advisors sound the same — and that’s exactly the problem. In a sea of similar promises, what gets you remembered (and trusted) is a message that feels like it was written just for your ideal client. In this session, you’ll learn how to develop messaging that sets you apart and gets responses. 

What you’ll learn:

• The “Value Wedge” framework to articulate what makes you different
• How to structure your simple 3-point value proposition
• Why most elevator pitches fail, and how to fix yours.
• How to connect emotionally and credible with prospects

This session is best for: 

Trusted Advisors tired of hearing “this sounds interesting… I’ll think about it.”