About the Session:
Most advisors sound the same — and that’s exactly the problem. In a sea of similar promises, what gets you remembered (and trusted) is a message that feels like it was written just for your ideal client. In this session, you’ll learn how to develop messaging that sets you apart and gets responses.
What you’ll learn:
- The “Value Wedge” framework to articulate what makes you different
- How to structure your simple 3-point value proposition
- Why most elevator pitches fail, and how to fix yours.
- How to connect emotionally and credible with prospects
This session is best for:
Trusted Advisors tired of hearing “this sounds interesting… I’ll think about it.”
@Craig Lowder
Another great session by Craig Lowder - make the time to catch up with session one then watch session two!
Great interaction and "learnings" from those G7 members that participated yesterday. Join us this coming Friday when we discuss best practices in converting leads into pay customers/clients.
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